How To: Produce Compelling Social Media Education Programs [PODCAST]

Anyone can create an online course. But producing the best social media training is another question entirely. Afterall, companies with the best social media train enterprise wide. But it’s tough to sustain the learners attention with a simple PowerPoint with voiceover.

In this simulcast of FIR on Higher Education episode 7 with Kevin Anselmo, Comply Socially Founder Eric Schwartzman talks about how to make content interesting and educational in an online learning format.

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Eric has been conducting social media trainings in different parts of the world for several years. He recently took his courses online through his company which helps employers manage risk and scale engagement through innovative online social media training courseware. He talks about how to deliver curriculum online versus in person, the importance of high quality production and the future of MOOCs, among other related topics.

Also on episode 7, Harry Hawk gives an update on how he has integrated Twitter into his classroom, while I provide a short book review on why Gini Dietrich’s new book Spin Sucks is an important read for higher education communicators, administrators and academics.

About Eric Schwartzman
Eric is the Founder and CEO of Comply Socially, which helps employers manage risk and scale engagement through innovative online social media training courseware. He is also the best-selling coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He’s been conducting live social media training programs to accelerate digital literacy in the workplace since 2004 and introduced online social media training in January 2013.

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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia – whether individual or corporate – communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.

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