Digital Marketing Consultant
Eric Schwartzman is a B2B Growth Marketing Consultant with special expertise in digital media compliance. He also advises on digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template. Download a free copy of his vendor neutral 2020 Media Monitoring Buyers Guide.
FTC Disclosure Guidelines for Social Media
11 videos on the FTC disclosure guidelines for social media and blogger outreach
Learn how to promote your business on social networks without provoking deceptive advertising charges from the Federal Trade Commission.
Learn the FTC Disclosure Guidelines from Social Media
Personal vs. Branded Accounts
Duty to Disclose
How to Disclose
Disclosing on Different Networks
Penalties for Concealment
Total Runtime: 29:36